Corporate Signature

CME’s company logo is our corporate signature, our identity. Just as our products have value, our identity is valuable and must be protected. Below are examples of our logo:

 

 

 

 

 

Logotype Colours

Choose the appropriate colour values from the options below when reproducing the CME logotype in print or online. Do not alter these colours.

 

CME ORANGE

GREY

PRINT

WEB

PRINT

WEB

CMYK:

RGB:

CMYK:

RGB:

C = 6.64%

R = 230

C = 0%

R = 128

M = 65.02%

G = 117

M = 0%

G = 130

Y = 100%

B = 0

Y = 0%

B = 133

K = 0.31%

K = 60%

Hex:

Hex:

#e67500

#808285

 

For  print applications in which ink colours are limited, it is permissible to reproduce the CME logotype using black only

 

Basic Rules for the Logotype

 

Never remove the bars from the logotype

Never Stretch or compress the logotype

Never place the logotype on a busy background

Never enclose the logotype in a box

Logotype must be clearly visible

Allow adequate clear space around the logotype

PROMOTING CME

Where?

1. CME CONNECT  Portal

  • Present CME CONNECT to sales leads

  • Include a link from your website to the CME CONNECT Portal

2. Business cards 

  • CME logotype must be smaller than main logo with adequate clear space 

3. Letterheads 

  • Use CME logotype if desired

  • Document must be clear that you are the sender

4. E-mail footers 

  • State you are an authorized dealer

  • Include a link to CME’s website and CME CONNECT

5. Website 

  • Use the CME logotype on your website

  • Include a link from your website to CME’s website and CME CONNECT

6. Advertisements 

  • When promoting product use CME’s multimedia gallery, available at https://cmemining.com/

  • CME logotype and CME CONNECT logotype must be given adequate clear space

  • Only publications within the assigned territory are permissible (refer to signed distributor agreement)

7. Exhibitions 

  • Use CME leaflets

  • CME logotype should be visible on the display wall with adequate clear space

  • Only exhibitions within the assigned territory are permissable (refer to signed Distributor Agreement)

8. Signage 

  • Use CME logotype indoors or outdoors, if desired 

  • Signage must be of high quality

9. Vehicles 

  • Place a CME sticker on your vehicle, service cars, trucks, vans

10. Photos 

  • Use photos from CME’s multimedia gallery when promoting product. The multimedia gallery can be found at http://portal.cmemining.com

  • Use of videos is not permitted.
     

STATIONERY

Business Cards

The distributor should always use its own brand identity. The CME logotype must be smaller than the distributor logo. 

 

Letterhead & Envelopes

The  CME logotype can be used in the footer or header as along as it is clear that the distributor is the sender.

 

INTERNET

Website

 

Photos are allowed from multi-media gallery only, no other photos permitted

Use of technical specifications/data/tables including data, photos and videos are not permitted

Uploading reference or marketing material to the internet (such as manuals, brochures or any other CME related collateral) is not permitted

Use of CME logotype is permitted after approval from CME; the CME logotype should be given adequate clear space

Domain Names

Distributors cannot register any domain name that includes any part of the CME name.

ADVERTISEMENTS AND MAILINGS

 

Correct  

Incorrect

                                                                                                                                 

  • Photos used must be obtained from CME’s online multi-media gallery

  • Logo must be given adequate clear space

                                                                                                                                

Use of technical specifications/data/tables including data are not permitted

 

SIGNAGE

If used, signage must be of high quality, and maintain clear space around it.

 

VEHICLES

If used, the CME Authorized Distributor logo must be smaller than distributor’s logotype.